Singtel

Brand Identity

Services

Brand Guidelines

Narrative & Manifesto

Naming

Positioning

Visual Brand Design

We made a new alliance brand to bring the fragmented payments scene in Asia together.

As contactless payments become more widely accepted with retailers, countries in South East Asia have enacted contactless migration mandates, with new POS terminals from Visa and MasterCard which are resulting in significant growth for contactless payments.

Singtel International built a regional alliance that is the first initiative of its kind to connect both telco and non-telco mobile wallets across borders to create a region-wide payment network that will enable consumers to use their local mobile wallets when travelling.

This partnership is the first of its kind and allows Singtel Dash, AIS GLOBAL Pay, and Rabbit Line Pay customers to make payments via QR codes.

a visual interoperability demonstrates an efficiency that exists across the counter between merchants and consumers not yet matched in the asian payments space.

Relaunching a beloved mobility brand using the vehicle of design

Defining the voice of women working in tech in Asia

Mapping the global experience for optimal customer journeys

Giving motion flavour to a premium travel retail skincare range

Putting some bounce into the awareness of a running shoe’s tech

Taking a luxury brand higher with a premium voice of wit.

Keeping an eye on the AdMarcom scene in Singapore

Elevating the charitable power of T-shaped people

Repositioning a heritage destination’s recreational image

Landing superior blends in the hands of discerning travellers

Inviting millennial travellers to ‘get out more often’

Branding the face of an industry-leading digital transformation

Making a beloved filipino food experience ready for the world

A brand revolution for digital money in SE Asia