Publicis Groupe
Brand Identity
Services
Brand Identity
Brand Toolkit
Design Sprints
Film
Motion Design
Narrative & Manifesto
Visual Design System

We made a face and persona for a platform that was yet to be built.

In 2018 Publicis Groupe famously withdrew its participation in all International awards shows, to fund the development of its internal AI engine which would mark an embarkation of the group’s own digital disruption and transformation of way of working.

Given the long lead times needed to build a product from ground up, we in parallel, had to imagineer a narrative and voice that would inspire the 80 000 strong employee cohort - as a piece of brand design - which would serve to create believability, credibility and focus, for investors, staff and developers in designing their way forward.

we found a mark that is both conceptual and literal - two dots denoting a face looking at us - whilst also presenting the idea of connecting places or people.

as transformation goes, this is “a vision for the future of work.”

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Relaunching a beloved mobility brand using the vehicle of design

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Defining the voice of women working in tech in Asia

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Mapping the global experience for optimal customer journeys

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Bringing together a divided world through connected payments

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Giving motion flavour to a premium travel retail skincare range

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Putting some bounce into the awareness of a running shoe’s tech

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Taking a luxury brand higher with a premium voice of wit.

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Keeping an eye on the AdMarcom scene in Singapore

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Elevating the charitable power of T-shaped people

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Repositioning a heritage destination’s recreational image

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Landing superior blends in the hands of discerning travellers

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Inviting millennial travellers to ‘get out more often’

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Making a beloved filipino food experience ready for the world

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A brand revolution for digital money in SE Asia