Capitaland

Brand Toolkit

Services

Brand Toolkit

Corporate Films

Environmental Design

Naming

Narrative & Manifesto

Sales Toolkit

Visual Design System

We made a black and white brand signature inspired by the heritage of black and white bungalows.

Within the commercial precinct of One-North in Singapore, the Rochester Park entertainment site is now being repurposed with the vision to build a new environment for creative minds to engage, collaborate and co-create, becoming a hybrid commercial and entertainment space.

We conducted brand sprint workshops, led naming and logo exploration and design, and refreshed the face of a well-loved area in readying it as a place where the fusion of talent and entertainment around One-North is seamless and inspired.

inspired by architecture both past and present, the design language is geometric and bold, building a distinct voice within a competitive market category.

we keenly await 2021, when the gates open, the porch blinds are rolled up, and juices begin flowing.

Relaunching a beloved mobility brand using the vehicle of design

Defining the voice of women working in tech in Asia

Mapping the global experience for optimal customer journeys

Bringing together a divided world through connected payments

Giving motion flavour to a premium travel retail skincare range

Putting some bounce into the awareness of a running shoe’s tech

Taking a luxury brand higher with a premium voice of wit.

Keeping an eye on the AdMarcom scene in Singapore

Elevating the charitable power of T-shaped people

Landing superior blends in the hands of discerning travellers

Inviting millennial travellers to ‘get out more often’

Branding the face of an industry-leading digital transformation

Making a beloved filipino food experience ready for the world

A brand revolution for digital money in SE Asia